To anticipate the future in retail technology and simplify people's lives.
To become the world’s leading technology- driven retail and advertising platform.
To be the world’s first provider of a social shopping platform.
Angelo Ponzetta, President & CEO
Daniel Monteverde, CFO
Foundation Date: 12 Feb. 2015
Address: Hanegi 1-30-8, Setagaya-Ku, Tokyo 156-0042
Tel.: +81 3 6869 7012
12JAPAN is a startup company that owns a one-of-a-kind system that integrates in-store, online and mobile shopping through a smart mirror, a mobile app, and an i-kiosk generating a seamless shopping and social networking experience. It also owns an interactive advertising screen, which provides special and unique offers from shops, restaurants, and service providers.
This innovative, easy-to-install system connects to our proprietary 12-platform, which handles all PR activities and sales transactions in- and out of the store while delivering valuable customer and product information to retailers, thus compiling massive amounts of data and customer-behavior information. Retailers can also use the 12-system as a platform to provide shoppers with expert advice and recommendations to increase sales and customer loyalty.
The 12-platform also provides a tax-free program in certain countries to make shopping easy for tourists and reduce tax-free processing and administration costs for retailers.
Patent applications for the technology for local territories and international rights have already been submitted in the US, China, Europe and Asia.
2009: The first idea
2010: Incorporation of 12 Holding AG in Zurich, Switzerland and 12 Retail Ltd, in Hong Kong
2011: Development started by 12 Retail Ltd.
2011: Partnership with “The Digital Kitchen Ltd.” in Hong Kong for joint development.
2012: Development of USXS (Unifying Shopping eXperience System)
2013: Test in various Hong Kong shops
2013: Patent submitted in U.S.A. and China
2014: Incorporation of 12 Hong Kong LIMITED for the Asia-Pacific operation
2015: International patent submitted in Europe and Asia
2015: Test with countertop mirror (Hong Kong)
2015: Incorporation of 12JAPAN K.K.
2015: Discussion with a major Japanese department store
2016: First complete implementation at Itoya in Tokyo, Japan
2016: Entered a Partnership with TechFirm for the distribution in Japan
By 2020, our platform will be the place where people can find the most exciting deals and make their purchases.